Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.
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OLAPLEX Launches o7 Shine Serum Oil Mist
Expanding its No. 7 franchise, Olaplex launches o7 Shine Serum Oil Mist, a 2-in-1 replenishing repair treatment for instantly healthier-looking hair with a boost of shine and hydration.
Jul 1st, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
June 2026
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“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
Jun 18th, 2026
The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Jun 15th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
May 18th, 2026
TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.
Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth
Jun 8th, 2026
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Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.
Jul 1st, 2026
MOON: mascara in glass by Lumson and Ponzini
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MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.
Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance
Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.
Jun 29th, 2026
Rather than serving as a celebrity ambassador, Frankel joins as both an investor and strategic partner as dpHUE looks to accelerate growth across specialty retail, e-commerce, social commerce and international markets.
Bethenny Frankel Takes Ownership Stake, Joins dpHUE as Chief Brand Officer
Jun 29th, 2026
The launch is supported by a campaign featuring actress Didi Conn, who revisits her Grease era persona in a reimagined “Beauty Service Announcement” that promotes simplified, at-home upkeep routines over frequent salon visits.
Laura Geller Beauty Expands Into Hair Touch-Up Category With Amazon Prime Day Launch of Root Touch Up
The launch extends Laura Geller Beauty’s positioning in the mature beauty segment into adjacent grooming categories.
Jun 26th, 2026
By pairing enhanced dispensing reliability with domestic manufacturing, Aptar is positioning itself to support growing demand for differentiated aerosol products across beauty, personal care, home care and industrial applications.
Aptar Brings Clog-Resistant Aerosol Valve Production to the US
The valve is engineered to improve the performance of pressurized formulations such as dry shampoos, shimmer mists, hair volumizers, deodorants, foot powders, insect repellents and root touch-up sprays.
Jun 19th, 2026
TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Jun 18th, 2026
Inolex's LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol and other organic UV filters while upgrading sensory performance, addressing one of sunscreen’s long-standing consumer pain points: feel.
Inolex Unveils Sunscreen Performance Booster as Bemotrizinol Clears US Regulatory Hurdles
LexFeel Enhance MB is a polymer-based technology aimed at stabilizing bemotrizinol while upgrading sensory performance.
Jun 18th, 2026
'We founded Innovist on the conviction that Indian consumers deserve beauty products built on real science with full transparency on formulation, and that these products could be made in India to global standards”, said Rohit Chawla, CEO and founder of Innovist. “This partnership with L'Oréal brings together a deep alignment in this vision and product philosophy, with the global scientific innovation resources to grow this ambition. Together, we see a significant opportunity to build the next generation of beauty brands.'
L’Oréal Deepens India Push with Stake in Digital Beauty Challenger
"[W]e look forward to bringing L'Oréal even closer to the new generation of digitally-savvy Indian beauty consumers."
Jun 18th, 2026
Actives International has appointed Michelle Carrillo as CEO, signaling a new phase of expansion focused on science-driven, solution-based ingredient innovation.
Actives International Names Michelle Carrillo CEO to Accelerate Innovation-Led Growth
The company’s strategy centers on its Thoughtful Science philosophy, integrating performance, safety, transparency, and sustainability into ingredient development.
Jun 17th, 2026
SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.
L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery
Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.
Jun 17th, 2026
L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.
From SPF to Sun Intelligence: The Race to Personalize UV Protection
Sunscreen is becoming part of a data feedback loop about aging, exposure, and lifestyle optimization.
Jun 15th, 2026